SEO (Search Engine Optimization) is one of the earliest forms of online marketing. It ensures that the google bots (the programs that google uses to read your content and determine if it’s relevant to the search) will match your page with the user that is looking for it (or something like it).
The google bots also known as crawlers have evolved immensely and continue to do so, so the tricks that used to work, are maybe not so relevant today. However, it is undeniable that by following some simple guidelines, google will recognize the value of your content and show it to people who show interest for your topics.
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SEO Assessment and Recommendation
Assess errors, performance and possible improvements to increase online visibility in search engines.